Good idea, terrible execution is spelled mymuv? Who cares!

Mymuv.com (pronounced: my-move, how the hell do you get the u sound from that spelling? ) is the worst company/website name. In fact, although it is barely April, I’ll go out on a limb and proclaim mymuv.com the name-dog of 2007. In ten years when we think back to web 2.0, we’ll laugh at that name. Just like we laughed at 1.0’s non revenue generating billion dollar valued company.

This tragically named company has, at its foundation, a good idea. Harness social opinion on issues of importance to you. Yet they rely too much on creating new social content and opinion from scratch. In essence, the folks over at mymuv.com are (for the moment) mandating new community creation in order to make their site relevant. Great, let me spend more time creating new content for somebody else *sarcasm intended*.

If I were them this is what I might do. Don’t start from the beginning, start from the end.

Why not aggregate collective opinion into a search engine like format. Aside from the fact that their most recent discussions border on banality (at best) they could provide a real service to those wanting to know what (in the aggregate) people think about say Ipod vs. Zen (sorry MS, Zune is dead). Not some dumb-ass star/rating system that can be gamed (digg anyone?). But the absolute aggregated consumer opinions of both Ipod and Zen Mp3 players. Show me a trend line of discussion preferably using sentiment, and let me see some of the major issues that bubble up.

Come on guys, it takes a certain level of creativity to derive “move” into “muv”. Guess you should have spent the creativity capital on the business instead…

;~)